Maxx Clean
A high-end domestic cleaning service catering to a discerning residential clientele, with a strong focus on professionalism, presentation and attention to detail. The brand identity was designed to feel clean, modern and premium while remaining approachable and genuine rather than corporate.
A refined visual system was developed using soft contemporary tones, minimalist typography and polished branding elements that translated consistently across uniforms, printed materials, social media and digital platforms.
Our work extended across a wide range of branded applications including the website,
promotional print collateral, uniforms, laundry bags and ongoing social media assets — creating a cohesive and recognisable identity that reflects the quality and professionalism of the Maxx Clean service experience.
“I knew exactly the type of clients I wanted to attract, but I didn’t have a huge marketing budget -
so my branding and social media needed to make the right impression straight away.
Brand & Flow took the time to understand my business, my target market and the look and feel
I was going for, then brought it all to life perfectly. Within three months of launching, I’d hired
10 cleaners, was fully booked and had a waiting list growing. The branding honestly changed
the trajectory of my business.”
Maxine, Maxx Clean