Blue Platypus

Blue Platypus is a website development and digital marketing consultancy focused on helping businesses build a stronger online presence.

From the beginning, the goal was to create a brand that felt more approachable and memorable than the typical tech-focused identity.

The branding was intentionally designed to introduce personality, creativity and a sense of individuality into an industry that can often feel overly technical or impersonal.

The logo itself began as a hand-drawn concept before being carefully digitised, helping preserve
its quirky character and organic feel. The result is a distinctive identity that feels playful, recognisable and human while still maintaining a professional and capable presence across
digital and print applications.